HAMin Hehku / The Glow of HAM
Spatial and service concept design for course Exhibition Design (MA) with Tiina Malinen, Emilia Heikkinen and Paula Vilpas / 2022.
The Assignment
The task was to analyze the corner space of Helsinki Art Museum (HAM) and then create a new concept to the space by using elements that suit the best. The concept must support the mission, vision and values of the HAM.
The Concept
Our idea was to create a space that brings art more available in a new ways and also brings people together to bond. Since food and beverages ease the connections, we included a cafe. HAM’s opening hours are quite short, so we wanted to create a whole new timetable. Within that timetable there are different art activities and one of them is the guided backpack-tour, to visit e.g. outdoor art and exhibitions.
What, why and how? Picture made by Paula Vilpas.
Concept moodboard.
Opening hours. Picture made by Emilia Heikkinen.
Map app for the art routes. Picture made by Emilia Heikkinen.
Part of our concept was HAM backpacks for art tours. Idea was to market the museum by spreading the HAM’s colourful striped backpacks around the center of Helsinki. With the backpack there would be an app to follow the tour, see schedules for events in HAMin Hehku and other necessary info.
Inside of the backpack. Picture made by Tiina Malinen & Paula Vilpas.
The Design of the Space
For the actual design, we wanted to extend the HAM brand colours and style to the space and the backpacks, since the space is actually a part of HAM. Added colours, textures and products have been chosen to fit to existing palette.
With spatial planning we aimed to enhance the existing and make the now quite dark and uninviting space more pleasant with little things such as lighting, thoughtfully placed seating and better signage.
The context of The Glow of HAM. Picture made by Emilia Heikkinen.
Interior moodboard.
Concept within the space. Picture made by Emilia Heikkinen.
View from the outside. Picture made by Tiina Malinen.
View from the outside. Picture made by Tiina Malinen.